Where We Collect About You
Your data is collected where you visit our Site, www.ICESA-matric.co.za, and where you engage with and Site functionality requesting personal data. We use different methods to collect data, such as (but not limited to):
How We Use Your Data
We utilise your data for the purpose we obtained it. These purposes include the following:
In order to efficiently and effectively serve you with our products and/or services, we collect and use your details in this context. We may also use your details for sending you updates in relation to the product and/or service you engaged us with. This may include to contact you for marketing and advertising in relation to campaigns you have shown an interest in. Such data could also be used to compile user profiles used in the context of campaigns.
Personal Data (Sensitive)
In order to design a target audience and provide feedback for our marketing campaigns, user profiles are constructed using sensitive personal data.
Assisting with the targeting of our Site, products, and marketing campaigns, communications and advertisements, technical data are collected by third parties such as Facebook and Google. We use the collected metrics in order to derive insights into our user’s interest.
User interest insights help us cater to our products, services, and marketing more precisely. Through the collection of Technical Data, we construct profiles in correlation with user personas to enable decisions (that include automated decision making) so that interests or categories of interests are better allocated to particular individuals or groups of individuals.
Collected Information: Personal Details
This information could be collected directly from you through forms when you interact with on our Site. It could also be collected directly as research, performed by us, or inferred from your browsing history, as collected by Technical Data. The data we collect may include:
Data collected directly from you through forms, or when you participate with our Site or through our digital marketing campaigns, which are sensitive or special nature are retained in some cases. This will be used with your explicit consent.
Data, other than that collected from our Site, may also be collected. This may include log files, such as browser cookies, as you interact with your Site in order to support your website experience and interactions with us. This information could include data on your IP Address, Location, device identifiers and information on links that you click on or content that you view.
Basis of Information Collection
We conform to laws, rules, and regulations when using your personal data. We may use your personal data in a few situations.
By participating in our Site, you agree explicitly that we may obtain your data. Your personal details may be collected during your participation with our Site, products, and/or services. When you opt into receiving marketing communications, you provide us with consent to use your personal data. It may also entail the deposit of a website cookie that might collect Technical Data from your device. We only collect Personal Data (Sensitive) with your explicit consent. You consequently also reserve the right to withdraw such consent by contacting us or opting out with a relative unsubscribe link, as described in the Legal Rights section.
In order to improve our business, we may engage you in direct marketing where we contact you in the online short learning programme of our mutual business activities or engage you in researching our target audience for marketing campaigns. However, your interests and fundamental rights are not subordinate to our interests.
Where you have entered into a contract with us, we may process your data. When enrolling for online content with ICESA Matric, we bilaterally enter a contractual agreement. Your registration (as a student) is with ICESA Matric School as the regulatory compliant entity. Refer to the ICESA Terms & Conditions.
We are bound by superior legal structures, e.g. South African Revenue Services to retain records. Our obligation is to retain relevant data for tax purposes.
Duration of Retention
The data context, sensitivity, quantity, risk level for harm if lost or accessed by unauthorised sources, the context and purpose of the data all play a role in the duration of retention.
Table 1 Data Retention Guide
|Data Nature||Type Duration||Justification|
|Personal Data||Student: over the contractual period, 5 years for tax purposes and 15 years for academic.||Adequately service the student active and alumni engagement for service and marketing. Keeping academic records for transcript and reference purposes.|
|Purchase History||Retained for Student: over the contractual period, for business relations and 5 years for tax purposes.||To manage the customer/supplier relationship and suggest new products or services.|
|Contact Details; Contact Preferences||Retained for Student: over the contractual period, for business relations and an additional 2 years.||To maintain contact with our students.|
|Cookies||Our Site for a duration of 13 months maximum.||Monitor of our website and to track the user’s interests.|
Disclosure of Information
We may share your personal data with the parties set out below for the purposes outlined above. This may also include storage for the administration of relevant contracts, the targeting of appropriate advertisements, and for our legal obligations. These parties can include:
We make use of service providers to render functionality such as our Site, the Learning Management System, and the Student Information System. These service providers can be local, i.e. in the Republic of South Africa, the United States of America, or the European Union. These may include:
Personal Data Transfer Safeguards
We assure the transfer of data between parties that those endpoints conform to agreements that they have adequate safeguards in place and that they won’t transfer data to any third party until arrangements are verified.
Cookies are used to personalise your visits to this site, keep track of your preferences and learn about the way you use the site. Typically, these contain two pieces of information: a site name and a unique user ID. All information these cookies collect is aggregated and anonymous. Cookies are essential to the effective operation of our website. Cookies make the interaction between you and the website faster and easier. Cookies may also be set by the website you are visiting (first-party cookies) or they may be set by other websites that run content on the page you are viewing (third-party cookies). We will generally collect information through the following types of cookies:
Cookies enable IP address, device identifiers, login data, browser type, version, time-zone, location browser plugin types, versions, operating system, and platform statistics. You can opt-out of cookies as our Site should provide you with an upfront choice.
Under the POPI Act, everyone has the right to privacy that includes protection against the unlawful collection, retention, dissemination, and use of personal information. According to the Rights of data subjects (POPI Act 4 of 2013 in the Government Gazette, 26 November 2013) chapter 2 paragraph 5, a person has the right to:
Links & References to Us from Other Sites
Contact and Questions